Attract
Products that are easier to find
On your own site as much as in search engine results and AI assistant answers.
Product dataSearch and filtersSEO/GEO/AEO visibility
B2B e-commerce engineering for distributors and manufacturers
Your B2B e-commerce can do far more than take orders
We develop your B2B e-commerce site and the whole ecosystem around it — ERP, PIM, client services and operations — to grow sales, make your teams' work simpler and speed up change, with AI wherever it is useful.
“A provider we trust completely, who we can lean on, who we can talk things through with calmly, and who we can move forward with.”
“Thanks to GDN, we are credible in what we do. When we say there is a project, it will get done, and it will be done well.”
“For me, it is a real comfort: I know it will be done well.”
“The needs kept growing, and then the security questions arrived. We knew we could lean on GDN at any moment.”
Case study
An online sales channel that extends the ERP
From a commercial relationship carried by phone and branch to a platform where every professional client finds their negotiated price, their documents and their balance.
Francofa-Eurodis (Rexel Group)
B2B e-commerce platform and client self-service, backed by the ERP
The e-commerce site extends the ERP instead of duplicating it : negotiated grids are applied company by company, web orders and those entered at the branch end up in the same place, and the buyer handles their own documents.
30,000+ products orderable online, at each client's negotiated price
What the platform delivered
- A price personalised per client company, aligned with the negotiated grids held in the ERP
- A unified history, bringing together web orders and those entered in the ERP
- A complete self-service : quotes, invoices, credit notes, outstanding balance, returns and parcel tracking
- A platform that holds at scale : more than 20,000 professional accounts, across two brands and a shared foundation
- A service that stays usable even when the ERP is briefly unavailable
Other B2B platforms already working for their clients : the complete rebuild of MCB's B2B e-commerce site, open to prospects, the self-service space for Cordia's professional clients and at Alma, compatible parts shown from the serial number.
How would you like to move your e-commerce setup forward ?
Three situations keep coming up among B2B distributors, wholesalers, importers and manufacturers. Yours often crosses two of them.
Situation A
You want to sell more
Your clients need to find products more easily, get a quote or order on their own, without going through your sales admin every time.
Our commercial leversSituation B
Your teams lose time on operations
Your tools do not talk to each other enough, and your sales admin, after-sales or catalogue processes stay too manual, with re-keying at every step.
Give your teams time backSituation C
Your platform struggles to evolve
Outdated versions, complex modules, technical debt or delivery times that keep stretching : every change turns into a risky operation.
How we deliverWhat matters is what improves for your business.
We pick a few useful indicators with you before building : share of orders placed in self-service, handling time for sales admin and after-sales requests, catalogue freshness, re-keying avoided or lead time to put a change into production.
Sales & autonomy
Share of orders placed in self-service, efficiency of the buying journey.
Operational efficiency
Sales admin and after-sales lead times, re-keying avoided, product data quality.
Capacity to evolve
Delivery lead times for changes, incidents and regressions.
Indicators are defined during the scoping phase, from your own data and priorities.
From the catalogue to your operations, we develop the whole thing
Four levers so that your platform sells more and works with your teams. We keep two or three of them depending on your situation, not all four as a matter of course.
Convert
More reasons to order from you
Simpler B2B ordering, even with complex pricing and permission rules.
Negotiated pricesQuotesQuick order
Retain
A service your clients use regularly
Services that make your buyers self-sufficient, without going through your teams.
Client documentsReplenishmentTracking
Automate
A platform that works with your tools
Less re-keying between the store, your ERP and your teams.
ERP/PIMSales admin and after-salesDashboards
Our perimeter
PrestaShop is our speciality, not our perimeter
Our speciality is PrestaShop B2B platforms. The ground we work on goes further : ERP, PIM, CRM, APIs, business applications, data, sales admin, after-sales and AI. We make those systems talk to each other so that your commerce moves forward without creating new silos.
Your platform evolves. Your business keeps running. We modernise modules and connections, prepare migrations, test changes and organise their release to limit interruptions and technical debt.
See all our fields of expertise
Connect
ERP, PIM, CRM, APIs, flows and data.
Automate
Sales admin, after-sales, account opening, document processing.
Make it last
Security, modernisation, migration, hosting and monitoring.
SEO, GEO/GSO and AEO are technical visibility areas : we structure your content and your data for search engines and AI assistants, without promising a ranking or a citation.
Richer catalogues. Teams that get time back.
We bring AI in where it delivers measurable value, on precise processes, with human validation whenever a mistake is expensive.
Catalogues
Extract, enrich and translate supplier information, with controls and updates as your offer changes.
Operations
Read documents, prepare answers and pre-qualify sales admin and after-sales requests, with human validation according to the risk.
In production at Cordia
2,000+ references created then kept up to date in English automatically, with search visibility preserved and costs kept under control.
See the case studyDemonstrated as a POC
Enriching product records from supplier catalogues : the approach is demonstrated, and its industrialisation is scoped with you, on your own sources.
Our approach
Commerce first, the platform after
We do not start from the list of modules to build, but from what has to change for your clients and for your teams. We apply the same method here as on our other offers : scope to decide, launch to deliver, operate to make it last.
B2B buying journey
Catalogue & product data
ERP/PIM connectors
Negotiated prices
Sales admin automation
Measured gain
Talk about my e-commerce
-
01
Scope
We examine what your clients fail to find, what takes up your teams' days and the real state of the platform, then we set the starting point to measure with you.
-
02
Launch
We first deliver a perimeter small enough to go into production and be judged on the facts, tests, acceptance and controlled release included.
-
03
Operate
We measure usage, adjust the rules and the prices, watch security and costs, and keep the connections with the rest of your information system moving.
As on our other offers, you choose the mode : with you or for you.
What sets us apart
AI speeds up our development. Our method secures every change.
Our framework of PrestaShop-specialised AI agents supports us in designing and building your changes : templates, modules, connections, automations, tests and documentation.
Our CI/CD chain, fully operational, generates development and test environments on demand, triggers the automated checks and frames production releases.
Tests and on-demand environments reduce the risk of regression ; they do not remove it. Our engineers keep control of the validations and the technical decisions.
The life of one change
- 01
Design and build
With our specialised AI agents, led by an engineer.
- 02
Check
Automated tests, review and validation by our engineers.
- 03
Accept
A test environment created on demand, to demonstrate and validate with you.
- 04
Release
Staging kept up to date, semi-automated and supervised deployment.
- 05
Deliver
Versioned code, documentation generated at the end of the cycle, organised changelog.
You gain speed of change, traceability and technical autonomy.
Every delivery produces versioned, tested and documented code, with its changelog. The decisions and the validations stay in the hands of our engineers.
A clear first step. Not a project started blind.
Three ways to begin, depending on how mature your need is. A first conversation is enough to pick the right one.
Your need is still unclear
Scope it in 1 week
€990excl. VAT · fixed price
One or two interviews, a targeted analysis of your need and of what you already have, feasibility checked and a costed delivery plan, with its priorities.
Deducted from what follows : if you entrust us with the project, we deduct this scoping phase from the work we carry out.
Your need is clear
Deliver a targeted change
On quotationPerimeter and milestones defined
A module, a redesign, an integration, an automation or an AI feature, with a perimeter, an estimate, validations and documentation.
Your platform is strategic
Keep it moving continuously
Dedicated teamOn quotation
A shared roadmap, regular development work and industrialised e-commerce engineering, without having to build those capabilities in-house.
Your questions about your e-commerce
Existing platform, ERP, AI, tests : the questions our clients ask before starting.
Can we keep our current platform ?
Yes, when its architecture and maintainability allow it. PrestaShop is our speciality, and a large share of our work happens around the e-commerce site anyway: integrations, business applications, client portals and automation. We start by analysing what exists, then we choose with you between a targeted evolution, modernisation or migration. You know why before you decide.
Can you connect our ERP or our PIM ?
Yes, depending on the APIs, exchange formats, business rules and technical conditions available. We design the connectors, the synchronisations and the data controls, so that each system stays in its role and both tell the same story.
Can AI be added without rebuilding the whole e-commerce site ?
Often yes, on targeted processes: catalogue, translation, documentation, request qualification or search. Feasibility depends on the existing system, and the scoping phase exists precisely to check it before committing to development.
How do you test changes before they go live ?
Every change goes through our continuous integration and delivery chain: automated tests, review by our engineers, a test environment created on demand for acceptance, an up-to-date staging environment, then a controlled production release. You receive the versioned code, the documentation and the changelog of each delivery.
When does a dedicated team make sense ?
When your platform is strategic: a continuous roadmap, strong business dependencies and regular maintenance, security and evolution requirements. Discover the dedicated development team.
An engineering partner for an e-commerce that stays in control of its own change.
Tell us where your platform stands : we will tell you what to start with, and what can wait.
Your technical partnerSince 2006
Engineers and developersSenior
Cybersecurity · CyberVadisPlatinum 984/1000
Code, documentation and changelogWith every delivery
Or call us on +33 4 11 93 25 79. The CyberVadis Platinum medal rates GDN's security practices : see the detail of the assessment.